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[MONTH YEAR] · [CITY]
Aqua capabilities overview for [FIRM]
Build your own funds. Access the network we've already built. Operate your entire alts business from one system.
Authored for
[FIRM] team
Purpose
Capabilities Overview
Section one
Aqua, in one place.
Three capabilities, one operating layer. The platform that makes alternatives a turnkey part of your business.
01Your alts practice — turnkey
02The full lifecycle
03What else is in the box
Section 1 · Aqua Overview
Your alts practice — turnkey.
We built an advisor and client experience that's truly turnkey. Just like a TAMP made managed portfolios easy, Aqua makes alts a seamless part of your business.
Build
Your funds.
Create your own white-label feeder funds, SPVs, or registered products. Own the brand, the relationships, and the value you create on the shelf.
Access
The network.
Tap into our proprietary network of alternative investment providers and intermediaries. From the largest institutional managers to boutique private offerings, integrate any strategy and any structure directly into your alts experience.
Operate
Everything in one place.
Run your alts practice like the rest of your business. Personalized workflows, 0% NIGO rates, complete coverage. Buy, own, and sell alternatives — and never have to think about the rest.
Section 1 · Aqua Overview
The full lifecycle, one operating system.
Aqua's infrastructure is purpose-built to scale alternatives in the retail channel. The complexity is ours. The experience is yours.
Phase 01
Pre-Trade
Data Room & Offering Materials
Delivery of fund documents, PPMs, and offering materials in a controlled, trackable environment.
Account Opening
Account set up integrated into the same system rather than handled separately.
Phase 02
Trade
Digital Subscription
Intelligent forms transform data collection into an elegant experience. No re-keying, no printing, no scanning.
Approval Workflow
Operational and compliance approvals are centralized in one system with full audit trail.
Trade Blotter & Pipeline
Full visibility into what's in progress, pending, and completed. Event-driven notifications tell you exactly where every transaction stands at any moment.
Downstream Connectivity
Auto-transmit accurate, clean data and PDF documents instantaneously to every downstream party and internal system. No manual packaging, no one-off emails.
Phase 03
Post-Trade
Position Monitoring
Live data feeds pull position data and account documents directly from fund administrators and transfer agents. Positions stay current without manual reconciliation.
Account Maintenance
Full-service handling of transfers, redemptions, account updates, and ongoing lifecycle events.
Section 1 · Aqua Overview
What else is in the box.
Subscriptions are just the start. Working with Aqua unlocks customization, automation, data integration, and compliance in a single integrated platform.
01
Customization Most-asked
Adjust forms, error checks, attestations, and workflows yourself. No vendor working sessions for small things — the kind of control today's alts platforms don't give you.
Self-service field rules and pre-population settings
Custom compliance language deployed same-day
Permissions and workflow rules per office, branch, or supervisory unit
02
Maintenance automation
Redemptions, transfers, internal journals, account updates — streamlined and automated.
Form-driven workflows that route to every party that needs them
Important changes trigger fresh signatures automatically
A shared place where advisor, fund, and custodian all see the same supporting documents — fixes happen in one click instead of email threads
03
Data integration
We sign service agreements with fund managers — they send updates directly to us. Form versions stay current across all clients automatically.
Data pulled directly from canonical sources
Form updates come from the fund manager directly, once, for all clients
K1 issuance, capital calls, distributions, quarterly reporting
Annual audit, transfer agent, and fund administrator coordination
04
Compliance + reporting
Every transaction for every client visible in one place. Built with feedback from firms with [FIRM]'s level of compliance scrutiny.
Aggregated client transaction view
Configurable data extracts — design at onboarding, delivered ongoing
Aqua becomes the official record for transaction-level reporting where appropriate
Section two
Build your funds.
White-label feeders, SPVs, and fund-of-funds — your brand on the shelf, your economics, your relationships.
04What this looks like in practice
Section 2 · Build
What this looks like in practice.
Let's say [FIRM] wanted to launch its own private fund-of-funds, with a blue-chip anchor allocation, and make it available to all of its advisors.
[FIRM]-branded fund-of-funds
[FIRM] Real Assets Fund.
A [FIRM]-managed private fund that holds a curated mix of alts — real estate, infrastructure, and private credit.
Advisors place clients into the fund through the same Aqua dashboard they already use.
[FIRM] charges a recurring management fee on it.
Aqua handles every operational piece — subscriptions, capital calls, reporting, audit, K1s.
[FIRM] captures
~1% mgmt fee
Plus optional broker fee
Launch rhythm
6–12 months
New vehicle every cycle
Operations
100% Aqua
No new headcount
[FIRM]
DashboardOrdersAccounts
Dashboard
BuyMaintenance
Buy
Choose a product to begin investing.
[FIRM] · White Label
[FIRM] Real Assets Fund
Fund-of-funds
Begin
[FIRM] · White Label
[FIRM] Core Alts Allocation
Model portfolio
Begin
[FIRM] · White Label
[FIRM] Direct Lending Series
SPV / Single feeder
Begin
Blackstone
Blackstone Real Estate Income Trust
REIT
Begin
[FIRM] · White Label
[FIRM] Private Equity Vintage
Vintage feeder
Begin
Blue Owl Capital
Blue Owl Credit Income Corp.
BDC
Begin
[FIRM] · White Label
[FIRM] Income & Yield Strategy
Tender-offer fund
Begin
Brookfield
Brookfield Infrastructure Income Fund
Closed-end fund
Begin
JLL
JLL Income Property Trust
REIT
Begin
Section three
Access the network.
Tap into our network of managers, structures, and intermediaries — direct integrations into your alts experience.
05Built for your shelf
Section 3 · Access
Built for your shelf.
[FIRM]'s menu, in [FIRM]'s portal. Reps see only the products you've approved, in the format you'd recognize.
[FIRM]
DashboardOrdersAccountsAdmin
Dashboard
BuyMaintenance
Buy
Choose a product to begin investing or view orders in progress.
Blackstone
Blackstone Real Estate Income Trust
REIT
Begin
Blue Owl Capital
Blue Owl Credit Income Corp.
BDC
Begin
Brookfield
Brookfield Infrastructure Income Fund
Closed-end fund
Begin
[FIRM] · White Label
[FIRM] Real Assets Fund
Private fund-of-funds
Begin
Hamilton Point Investments
HPI Real Estate Fund XIV LLC
Private Placement
Begin
JLL
JLL Income Property Trust
REIT
Begin
Starwood Capital
Starwood Real Estate Income Trust
REIT
Begin
NexPoint
NexPoint Real Estate Strategic Trust
REIT
Begin
Your custom fund, on the shelf
A sample of what your dashboard would look like — including a hypothetical [FIRM]-branded white-label fund alongside the manager network.
Section four
Operate everything in one place.
One workflow layer on top of your existing stack — subscriptions, maintenance, reporting, fund-manager coordination.
06How Aqua plugs into your stack
07How we're different
Section 4 · Operate
How Aqua plugs into your stack.
Your existing systems stay in place. Aqua sits on top as [FIRM]'s workflow layer for alts. We coordinate across all of your existing systems — we don't replace them.
Today · Patchwork alts
Many vendors. Manual files. NIGOs.
The typical alts setup at a wealth firm — fragmented across portals, spreadsheets, email threads, and rework loops.
Vendor count · current setup
Document aggregators3×
Investor portals7×
Subscription documents48×
NIGO-driven re-dos127×
Reporting platforms5×
Portfolio monitoring2×
Total monthly spend$$$
Master_Allocation_v4_FINAL.xlsx
#REF!
Rework loopNIGO Risk
Missing signatures
Wrong entity name
Incomplete KYC
Don't forget to update manual fees!
Overloaded
Wealth Manager
Manual entry
The Williams family says they can't access their investment data.
Did we really get ANOTHER NIGO on these SubDocs??
ops@hpinvestments…URGENT
Re: Re: Re: SubDoc — 4th attempt
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Beta
System of record
Self-custodied
[FIRM], in-house
AML / KYC
Front-loaded
With Aqua · Coordinated
One platform. Same systems.
Aqua sits on top of [FIRM]'s existing stack and runs the alts workflow — no rip-and-replace, no new vendors, no manual reconciliation.
No more 127 NIGO re-dos a month. No more "Master_Allocation_v4_FINAL.xlsx." Same systems, one workflow on top.
Section 4 · Operate
How we're different.
Aqua works alongside other alts platforms at multiple firms — we specialize in custom funds for firms, as well as complex structures and unique managers that other platforms can't handle.
What we bring
Other providersWhat you have today
Build custom funds
[FIRM]-branded feeders, SPVs, and fund-of-funds
Their feeders, their economics
Maintenance at high alts transaction volume
Form-driven workflows + service agreements enable automation at scale
Email handoffs after a form is published
Add non-marquee or unique funds
We onboard any manager, directly
Bureaucratic, often denied
Custom compliance language
Updated across your entire platform, on the same day
Takes weeks for compliance changes to persist across your entire menu
Specific feeder access reps already use
If we don't have it, we go get it
Shelf scale means advisors already use many of their products; hard to expand
Section five
Deployment + next steps.
What it's worth, what it costs to build alone, and how we get to live in a single quarter.
08What it's worth
09What you'd spend to build this yourselves
10Rollout timeline
11Ready when you are
Section 5 · Deployment + Next Steps
What it's worth for [FIRM].
If [FIRM] builds white-labeled feeder-funds and custom products, the fund economics flow to you instead of a third-party. Adjust the inputs to see how revenue scales over a 10-year horizon when launching custom vehicles with Aqua.
Ten years in the making, built with input from some of the world's best wealth and asset managers.
Inputs
Feeders launched per year10
Avg. AUM per feeder$100M
Captured fee (bps)75
Today, these economics flow through someone else's feeders. With your own structures, they flow through [FIRM].
Annual revenue · 10-year buildStacked by vintage
Annual revenue from existing vintagesRevenue from new vintage launched that year
Year 1 revenue
$3.8M
first vintage, partial year
10-year cumulative
$413M
captured economics
Year 10 run-rate
$71M
annual at full ramp
Section 5 · Deployment + Next Steps
What you'd spend to build this yourselves.
Standing up an alts function in-house typically means operations, investor services, and compliance headcount has to scale. With Aqua, all of that is handled — savings start on Day 1 and widen as your alts program grows.
Inputs
Alts program AUM$5.0B
Slide the AUM target. The bar chart shows what you'd spend at five program scales. The headcount table shows what you'd be hiring to run it.
$6.7M
Saved every year, day one.
Headcount and overhead avoided at your scale, on top of the captured revenue from feeders.
Annual cost · without Aqua$150K loaded cost / FTE
Headcount + overhead at each program scaleSelected scale
Advisor and rep support, document chasing, redemption processing
Compliance / Tech
10
Form review, regulatory tracking, integration upkeep, reporting
Total FTE avoided
45
All handled by the Aqua platform — your team focuses on strategy, not operations
Section 5 · Deployment + Next Steps
Live by [GO-LIVE].
With alignment in May, we can kick off in early summer and get [FIRM] live in Q3 — first vehicle launched, workflows running by August.
Now → May
Direction
The [FIRM] team reviews and lands on direction. We're a few blocks away — happy to walk through any piece in person whenever it's useful.
June
Working session + kickoff
A working session in our [CITY] office. We come prepared with playbook and team — you leave with a 90-day plan and a clear first move.
July
Build
Aqua integrates with your existing systems and configures the platform around [FIRM]'s preferences. First product wired up. Compliance gets self-service tools from day one.
August
Live · [GO-LIVE]
First [FIRM]-branded vehicle goes live. Subscription workflow live for advisors. Lifecycle workflows in place. Ready to spin up the next vehicle on demand.
×
Ready when you are.
A long-term partnership built around three capabilities and one operating layer. When [FIRM]'s home office lands on direction, let's get started.
Contains the revenue and cost models presented in this section. Inputs are editable; formulas recalculate accordingly. Drop into your own internal review materials and adjust as needed.
Figures reflect Aqua's research and representative estimates drawn from comparable wealth-management partners. Provided for illustrative purposes; adjust to reflect [FIRM]'s specific assumptions.