Aqua for Orion.

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May 2026 · Omaha

The alts operating layer
for Orion Advisor Solutions.

Phase 1 marketplace. Phase 2 Brinker model API. Live within two months of partnership signing.

Authored for
Michael Stern, Ron Pruitt, Natalie Wolfson & team
Purpose
Executive socialization · post-demo recap
Aqua
Section one

The choice you've already made.

On April 21, Michael saw the platform. Two days later at Tiburon, Ron told David he'd already evaluated the alternatives. This section recaps the moment — and why the wave is here.

01The validation
02Where Orion is
03Surfaces vs. operating layer
Section 1 · The choice · Validation

Aqua is the ideal partner.

CAIS and iCapital were not an option.

Ron Pruitt President of Wealth · Orion Advisor Solutions · Per Tiburon · April 21–23, 2026

Paraphrased from David Coyle's recap email. Ron sat down with David at Tiburon, explained that Orion's alts initiative had already evaluated CAIS and iCapital, and named Aqua as the partner to launch with. This deck recaps what Michael saw on April 21 — and what we'd ship next.

Section 1 · The choice · Where Orion is

The alts wave is here.

Orion is the largest advisor platform in wealth tech and is rallying its 2026 roadmap around alternatives at the household level. The advisor demand is in. So is the supply gap.

Platform AUA
$5.2T
Across 7.2M accounts
2026 Roadmap
UMH
Unified Managed Household — alts as a first-class data domain
Strategic moment
2 mo
Michael's commitment to Natalie · April 21
From Orion's 2025 Advisor Wealthtech Survey
30%
of advisors prioritizing alts today
28%
planning to within three years
23%
of investors say their advisor offers them
Section 1 · The choice · Surfaces vs. layer

Marketplaces solve discovery. Operating layers solve everything else.

Orion already has marketplace surfaces. What's missing is the layer underneath that runs the actual alts function.

In place at Orion today

Marketplace surfaces

Solve advisor discovery and reporting

Curated alts marketplace embedded in advisor workflow
Aggregation and performance reporting on advisor-held alts
Enterprise integrations alongside Envestnet, Vestmark
The honest concession. iCapital and CAIS are real, capable surfaces — and Orion advisors already use them for browse-and-discover. The question isn't whether to keep them. It's what powers the rest of the alts function once an advisor decides to allocate.
Aqua
Section two

What we ship.

Three capabilities that together give Orion an alts function: a white-labeled marketplace, a Brinker model API, and a co-built education layer. Browse-to-rebalance, with everything in between.

04The operating layer
05Phase 1 — marketplace MVP
06Phase 2 — Brinker model API
Section 2 · What we ship · The operating layer

Browse-to-rebalance, with everything in between.

Aqua already powers full-lifecycle alts processing across the wealth-tech ecosystem — covering ~80% of the active DST market and the complete transaction stack for fund admins, broker-dealers, and RIAs.

Browse

White-labeled marketplace.

Orion-branded portal where advisors browse, allocate, and run the full transaction lifecycle. Starts with 10–20 interval funds, expands to BDCs, DSTs, private credit.

Orion-branded Full lifecycle
Educate

Co-built education.

Macro alts education for advisors — not sponsor marketing. Embedded in the advisor portal. Built jointly with Orion's content team.

Joint build Macro alts
The wedge. Phase 1 marketplace ships first because it's what Michael already saw and what Natalie can socialize fast. Phase 2 Brinker is the structural moat — the thing iCapital and CAIS can't structurally do. Education is co-built throughout.
Section 2 · What we ship · Phase 1 — Marketplace

What Michael saw on April 21.

The marketplace is configurable today. Orion-branded, 30–50 approved products, full transaction lifecycle, Pershing-style account binding, KYC, accreditation, conditional document logic — all in one workflow.

Marketplace browse view — 9 alts product cards across DSTs, interval funds, and private placements
Marketplace · DSTs · interval funds · private placements

Day 1. Orion brand on the portal. Approved product list constrained to what Orion's diligence team has cleared. SSO from Orion's investment portal.

Per transaction. Subscribe → docs auto-populated from CRM → conditional logic prevents NIGOs → e-sign at the end → routing to fund admin / TA built-in.

After the trade. Maintenance, redemption, tender, and account monitoring all live in the same workflow. No off-platform spreadsheets.

"This is robust. Very clean, very simple to implement."

Michael Stern · April 21, 2026
Section 2 · What we ship · Phase 2 — Brinker model API

The structural moat.

Marketplace surfaces don't do this. Operating layers do. Phase 2 connects Brinker's model engine to Aqua's transaction layer — one model change cascades to every affected account.

Brinker

Model change.

"Shift 5% from Fund A to Fund B."

Aqua API

Per-account changes.

Computed across every affected SMA and UMA in alts.

SMAs · UMAs

Auto-rebalanced.

Document workflows triggered. Counterparties notified. Trade blotters updated.

Sequenced after Phase 1, scoped during Phase 1. The advisor sees one button. Aqua does the rest. This is the layer that puts Orion ahead of every TAMP that's stuck at marketplace surfaces.

Aqua
Section three

Path forward.

Two months to Phase 1 live. Three commercial structures on the table. Three things we need from your side to start the clock.

07Path to live
08Three commercial structures
09What we need from you
Section 3 · Path forward · Timeline

Phase 1 live within two months of signing.

Same two-month bar Michael set with Natalie on April 21 — anchored to partnership signing so Aqua's clock starts when work can actually begin.

Step one

Signing

VRA cleared. Commercial terms aligned.

Step two · ≤ 2 months

Phase 1 live.

Marketplace MVP — Orion-branded, full transaction lifecycle, interval funds first.

Step three · Sequenced

Phase 2 live

Brinker model API across SMAs / UMAs.

Aqua's typical platform deployment is 30–45 days from kickoff. The two-month commitment is the ceiling, not the target. Education layer co-built throughout.

Section 3 · Path forward · Commercial structures

Three structures on the table.

Final terms calibrated in our commercial conversation — David's channel with Ron is open. We're optimizing for partnership alignment, not for a specific fee model.

Option A

Asset-based

bps on platform AUM
Simplest to approve
Scales with platform growth
Aligns long-term interests
Option C

Per-transaction

Light platform fee + per action
Aligned to actual workload
Predictable at scale
Multiple line items

Michael floated 10–60 bps on April 21. We'll calibrate to whatever drives the most commercial impact for Orion — happy to flex on structure.

Section 3 · Team

Built by operators.

Background spans wealth management, fintech, alternative assets, FIG M&A, and post-merger integration.

Dev Patel

Dev Patel

Founder · CTO
Sara Murphy

Sara Murphy

Chief Product Officer
Joe Ujobai

Joe Ujobai

Head of Strategic Partnerships
David Coyle

David Coyle

Head of Growth
David Arumala

David Arumala

Head of Strategy
Aiyappa Bollera

Aiyappa Bollera

Head of GTM
Ademola Adewale-Sadik

Ademola Adewale-Sadik

Head of M&A
Dawn Crandlemire

Dawn Crandlemire

Head of Finance
Alumni of
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Ready when you are.

Phase 1 timer starts at signing. Three things to clear from your side, three contacts on ours.

01

Kick off the VRA process

Aqua ready when your security and compliance team is. SOC 2 and standard documentation in hand. Michael flagged the process is much more streamlined now — we'll move with whatever pace your side can.

02

Share the interval fund candidate list

10–20 funds your due diligence team is approving. Most of what you'll send is already on the platform. Anything new, we'll onboard during Phase 1 build.

03

Lock the commercial conversation

David and Ron's channel is already open. Three structures on the table — we'll pick the one that fits Orion and move it to paper.

Founder · Chief Executive Officer

Rohan Marwaha

Head of Strategic Partnerships · Orion lead

Joe Ujobai

joe@investwithaqua.com
215.519.3232
Head of Growth · Tiburon channel

David Coyle

Confidential · Aqua × Orion Advisor Solutions · May 2026 Ready when you are →