Aqua for Janney.

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May 2026 · Philadelphia

Aqua capabilities overview
for Janney Montgomery Scott

Build your own funds. Access the network we've already built. Operate your entire alts business from one system.

Authored for
Janney Montgomery team
Purpose
Capabilities Overview
Aqua
Section one

Make alternatives
your business.

Build. Access. Operate.
01Three capabilities, one home
02E2E subscription workflow
03Full platform capabilities
04Your menu
Section 1 · Capabilities

Your alts practice — turnkey.

We built an advisor and client experience that's truly turnkey. Just like a TAMP made managed portfolios easy, Aqua makes alts a seamless part of your business.

Build

Your funds.

Create your own white-label feeder funds, SPVs, or registered products. Own the brand, the relationships, and the value you create on the shelf.

Access

The network.

Tap into our proprietary network of alternative investment providers and intermediaries. From the largest institutional managers to boutique private offerings, integrate any strategy and any structure directly into your alts experience.

Section 1 · Capabilities

The full lifecycle, one operating system.

Aqua's infrastructure is purpose-built to scale alternatives in the retail channel. The complexity is ours. The experience is yours.

Phase 01
Pre-Trade

Data Room & Offering Materials

Delivery of fund documents, PPMs, and offering materials in a controlled, trackable environment.

Account Opening

Account set up integrated into the same system rather than handled separately.

Phase 03
Post-Trade

Position Monitoring

Live data feeds pull position data and account documents directly from fund administrators and transfer agents. Positions stay current without manual reconciliation.

Account Maintenance

Full-service handling of transfers, redemptions, account updates, and ongoing lifecycle events.

Section 1 · Capabilities

What else is in the box.

Subscriptions are just the start. Working with Aqua unlocks customization, automation, data integration, and compliance in a single integrated platform.

02

Maintenance automation

Redemptions, transfers, internal journals, account updates — streamlined and automated.

  • Form-driven workflows that route to every party that needs them
  • Important changes trigger fresh signatures automatically
  • A shared place where advisor, fund, and custodian all see the same supporting documents — fixes happen in one click instead of email threads
03

Data integration

We sign service agreements with fund managers — they send updates directly to us. Form versions stay current across all clients automatically.

  • Data pulled directly from canonical sources
  • Form updates come from the fund manager directly, once, for all clients
  • K1 issuance, capital calls, distributions, quarterly reporting
  • Annual audit, transfer agent, and fund administrator coordination
04

Compliance + reporting

Every transaction for every client visible in one place. Built with feedback from firms with Janney's level of compliance scrutiny.

  • Aggregated client transaction view
  • Configurable data extracts — design at onboarding, delivered ongoing
  • Aqua becomes the official record for transaction-level reporting where appropriate
Section 1 · Capabilities

Built for your shelf.

Janney's menu, in Janney's portal. Reps see only the products you've approved, in the format you'd recognize.

Dashboard Orders Accounts Admin

Dashboard

Buy Maintenance

Buy

Choose a product to begin investing or view orders in progress.
Blackstone
Blackstone Real Estate Income Trust
REIT
Begin
Blue Owl Capital
Blue Owl Credit Income Corp.
BDC
Begin
Brookfield
Brookfield Infrastructure Income Fund
Closed-end fund
Begin
Janney · White Label
Janney Montgomery Real Assets Fund
Private fund-of-funds
Begin
Hamilton Point Investments
HPI Real Estate Fund XIV LLC
Private Placement
Begin
JLL
JLL Income Property Trust
REIT
Begin
Starwood Capital
Starwood Real Estate Income Trust
REIT
Begin
NexPoint
NexPoint Real Estate Strategic Trust
REIT
Begin

Your custom fund, on the shelf

A sample of what your dashboard would look like — including a hypothetical Janney-branded white-label fund alongside the manager network.

Aqua
Section two

Transition scope — where we plug in.

How Aqua fits into Janney's stack today — we're an addition, not a replacement, that unlocks all kinds of new capabilities.

05How Aqua plugs into your stack
06How we're different
Section 2 · Transition scope

How Aqua plugs into your stack.

Your existing systems stay in place. Aqua sits on top as Janney's workflow layer for alts. We coordinate across all of your existing systems — we don't replace them.

Today · Patchwork alts

Many vendors. Manual files. NIGOs.

The typical alts setup at a wealth firm — fragmented across portals, spreadsheets, email threads, and rework loops.

Vendor count · current setup
Document aggregators
Investor portals
Subscription documents48×
NIGO-driven re-dos127×
Reporting platforms
Portfolio monitoring
Total monthly spend$$$
Master_Allocation_v4_FINAL.xlsx
#REF!
Rework loopNIGO Risk
  • Missing signatures
  • Wrong entity name
  • Incomplete KYC
Don't forget to update manual fees!
Overloaded
Wealth Manager
Manual entry
The Williams family says they can't access their investment data.
Did we really get ANOTHER NIGO on these SubDocs??
ops@hpinvestments… URGENT
Re: Re: Re: SubDoc — 4th attempt
📎 3 attachments
Inbox
847
unread · alts ops
Awaiting signature
SubDoc_v6.pdf
W9_2026.pdf
CapCall_Q2.pdf
+ 23 more
FedEx wet sigs by Fri!
Beta
System of record
Self-custodied
Janney, in-house
AML / KYC
Front-loaded
With Aqua · Coordinated

One platform. Same systems.

Aqua sits on top of Janney's existing stack and runs the alts workflow — no rip-and-replace, no new vendors, no manual reconciliation.

Today, in place
Beta · system of record Self-custodied AML / KYC
Aqua adds

Alts workflow layer

Subscriptions Maintenance Reporting Fund-mgr coordination
Now possible
White-label feeders Vintage fund-of-funds Model-portfolio alts
No more 127 NIGO re-dos a month. No more "Master_Allocation_v4_FINAL.xlsx." Same systems, one workflow on top.
Section 2 · Transition scope

How we're different.

Aqua works alongside other alts platforms at multiple firms — we specialize in custom funds for firms, as well as complex structures and unique managers that other platforms can't handle.

Build custom funds
Janney-branded feeders, SPVs, and fund-of-funds
Their feeders, their economics
Maintenance at high alts transaction volume
Form-driven workflows + service agreements enable automation at scale
Email handoffs after a form is published
Add non-marquee or unique funds
We onboard any manager, directly
Bureaucratic, often denied
Custom compliance language
Updated across your entire platform, on the same day
Takes weeks for compliance changes to persist across your entire menu
Specific feeder access reps already use
If we don't have it, we go get it
Shelf scale means advisors already use many of their products; hard to expand
Aqua
Section three

Economics — what it's worth.

The revenue potential of the alts opportunity, and the cost-savings Aqua enables as you capture it.

07Revenue opportunity
08Build cost avoided
09A concrete example
10Getting started
Section 3 · Economics

What it's worth for Janney.

If Janney builds white-labeled feeder-funds and custom products, the fund economics flow to you instead of a third-party. Adjust the inputs to see how revenue scales over a 10-year horizon when launching custom vehicles with Aqua.

Ten years in the making, built with input from some of the world's best wealth and asset managers.

Inputs

Feeders launched per year 10
Avg. AUM per feeder $100M
Captured fee (bps) 75

Today, these economics flow through someone else's feeders. With your own structures, they flow through Janney.

Annual revenue · 10-year build Stacked by vintage
Annual revenue from existing vintages Revenue from new vintage launched that year
Year 1 revenue
$3.8M
first vintage, partial year
Year 10 run-rate
$71M
annual at full ramp
Section 3 · Economics

What you'd spend to build this yourselves.

Standing up an alts function in-house typically means operations, investor services, and compliance headcount has to scale. With Aqua, all of that is handled — savings start on Day 1 and widen as your alts program grows.

Inputs

Alts program AUM $5.0B

Slide the AUM target. The bar chart shows what you'd spend at five program scales. The headcount table shows what you'd be hiring to run it.

$6.7M
Saved every year, day one.
Headcount and overhead avoided at your scale, on top of the captured revenue from feeders.
Annual cost · without Aqua $150K loaded cost / FTE
Headcount + overhead at each program scale Selected scale
Role
FTE at your scale
What they'd be doing
Ops Associates
25
SubDoc handling, custody coordination, settlement chasing
Investor Services
10
Advisor and rep support, document chasing, redemption processing
Compliance / Tech
10
Form review, regulatory tracking, integration upkeep, reporting
Total FTE avoided
45
All handled by the Aqua platform — your team focuses on strategy, not operations
Section 3 · Economics

What this looks like in practice.

Let's say Janney wanted to launch its own private fund-of-funds, with a blue-chip anchor allocation, and make it available to all of its advisors.

Janney-branded fund-of-funds

Janney Montgomery Real Assets Fund.

A Janney-managed private fund that holds a curated mix of alts — real estate, infrastructure, and private credit.

  • Advisors place clients into the fund through the same Aqua dashboard they already use.
  • Janney charges a recurring management fee on it.
  • Aqua handles every operational piece — subscriptions, capital calls, reporting, audit, K1s.
Janney captures
~1% mgmt fee
Plus optional broker fee
Launch rhythm
6–12 months
New vehicle every cycle
Operations
100% Aqua
No new headcount
Dashboard Orders Accounts

Dashboard

Buy Maintenance

Buy

Choose a product to begin investing.
Janney · White Label
Janney Montgomery Real Assets Fund
Fund-of-funds
Begin
Janney · White Label
Janney Core Alts Allocation
Model portfolio
Begin
Janney · White Label
Janney Direct Lending Series
SPV / Single feeder
Begin
Blackstone
Blackstone Real Estate Income Trust
REIT
Begin
Janney · White Label
Janney Private Equity Vintage 2026
Vintage feeder
Begin
Blue Owl Capital
Blue Owl Credit Income Corp.
BDC
Begin
Janney · White Label
Janney Income & Yield Strategy
Tender-offer fund
Begin
Brookfield
Brookfield Infrastructure Income Fund
Closed-end fund
Begin
JLL
JLL Income Property Trust
REIT
Begin
Section 3 · Economics

Live by Fall 2026.

With alignment in May, we can kick off in early summer and get Janney live in Q3 — first vehicle launched, workflows running by August.

Now → May

Direction

The Janney team reviews and lands on direction. We're a few blocks away — happy to walk through any piece in person whenever it's useful.

June

Working session + kickoff

A working session in our Philly office. We come prepared with playbook and team — you leave with a 90-day plan and a clear first move.

July

Build

Aqua integrates with your existing systems and configures the platform around Janney's preferences. First product wired up. Compliance gets self-service tools from day one.

August

Live · Fall 2026

First Janney-branded vehicle goes live. Subscription workflow live for advisors. Lifecycle workflows in place. Ready to spin up the next vehicle on demand.

×

Ready when you are.

A long-term partnership built around three capabilities and one operating layer. When Janney's home office lands on direction, let's get started.

Rohan Marwaha
Founder · Chief Executive Officer

Rohan Marwaha

Joe Ujobai
Director of Partnerships · Janney lead

Joe Ujobai

joe@investwithaqua.com
215.519.3232
Sara Hilton
Chief Product Officer

Sara Hilton

Excel

Companion workbook · Excel

Contains the revenue and cost models presented on slides 11 and 12. Inputs are editable; formulas recalculate accordingly. Drop into your own internal review materials and adjust as needed.

Figures reflect Aqua's research and representative estimates drawn from comparable wealth-management partners. Provided for illustrative purposes; adjust to reflect Janney's specific assumptions.

Download workbook ↓
Confidential · Aqua × Janney Montgomery Scott · May 2026 Ready when you are →